Why Are You Doing That?

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In Malcolm Gladwells Tipping Point, he tells the story of Joan Ganz Cooney a television producer during the late 1960s. Using television, she wanted to enhance literacy among children from disadvantaged homes giving them a leg up prior to the beginning of elementary school. beginning early with three-, four-, and five-year-olds she was determined to counter the prevailing epidemics of poverty and illiteracy. She called her idea Sesame Street.

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A appealing book Start With Why by Simon Sinek, taught me that comprehension Why we do things is much more prominent than What we do or How we do it. Would it have made a inequity in the success of Sesame street if Ms. Cooney had simply wanted to generate another show for television? Simon says that "People don't buy what you do, they buy why you do it."

A few years ago, I had the occasion to talk with a young orthopedic surgeon who owned seven very successful sports rehabilitation offices. He staffed his offices by always being observant of the aid he received wherever he went. When he was taken care of by man with a in effect sincere attitude of caring and helpfulness, he made a note. He would revisit the preparing at least 2-3 times to ensure the attitude was a lifestyle. Once he was certain that man would compliment his office staff, he approached with an offer of employment.

The offer was simple: come to work at one of his locations and work colse to like-minded people. He would pay a higher wage than any similar type establishment, with a promise of a workplace where they could enjoy advent to work everyday. Why he did this became certain to me. He created the best potential environment for and with his hand-picked employees, which resulted in the best potential healing environment for his patients. He smiled as he added that his employee turnover rate was approximately zero.

When I understand why I do things in my life, I begin to get a separate perspective. It's easy to retort what I do and how I do it, but answering why is sometimes a tiny more difficult but much more eye-opening.

Why did I write this blog? Because I wanted to share an extraordinary comprehension with you, in hopes that you'll find it as appealing and helpful as I did. Let's all help each other succeed.

Larry Braccio

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